Visualizing the story of Yahoo!’s success

The Brag Sheet is my biggest project at Yahoo! in more ways than one. Published approximately twice a month and distributed to the entire company, it is over 15,000 words of bragging rights that prove Yahoo! is the world’s premier digital media company. Unfortunately it is an internal document, which means I can’t publish it here, and though it has become an indispensable resource for our employees and partners, 40-plus pages of facts isn’t exactly light reading.

In an effort to create a version of the Brag Sheet that was easy to consume and share, I developed the No. 1 infographic. This companion asset highlights the most popular data from the Brag Sheet in a single visualization. I was the creative director, data analyst and copy writer for this project. I worked with the fabulous folks at Fission Strategy on the initial design, but I kept my Adobe Illustrator skills fresh by updating the graphics every month with the latest worldwide comScore numbers. In addition to being our most downloaded visual asset, this infographic has been leveraged for quarterly All-Hands meetings and is frequently used by C-level execs.

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