Visualizing the story of Yahoo!’s success

The Brag Sheet is my biggest project at Yahoo! in more ways than one. Published approximately twice a month and distributed to the entire company, it is over 15,000 words of bragging rights that prove Yahoo! is the world’s premier digital media company. Unfortunately it is an internal document, which means I can’t publish it here, and though it has become an indispensable resource for our employees and partners, 40-plus pages of facts isn’t exactly light reading.

In an effort to create a version of the Brag Sheet that was easy to consume and share, I developed the No. 1 infographic. This companion asset highlights the most popular data from the Brag Sheet in a single visualization. I was the creative director, data analyst and copy writer for this project. I worked with the fabulous folks at Fission Strategy on the initial design, but I kept my Adobe Illustrator skills fresh by updating the graphics every month with the latest worldwide comScore numbers. In addition to being our most downloaded visual asset, this infographic has been leveraged for quarterly All-Hands meetings and is frequently used by C-level execs.

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Lacy Dogs and Life After People

I’ve had quite a few interesting and unique experiences thanks to my insane dog Sadie, but this project certainly earned a spot in my top 10 list of Lacy stories. The History Channel’s award-winning series Life After People examines what would happen if humans suddenly disappeared. Producers were looking for a breed of dog that would defy the odds and survive without mankind. Well, Lacys certainly fit that description, plus feral hogs added an interesting twist to the narrative. I worked closely with the director and producers on the Texas-centric “Road to Nowhere” episode. In addition to collaborating on the storyline, recruiting dogs and handlers, prepping our expert and securing shooting locations, I was the de facto animal trainer for the show. Even though we started shooting at dawn and didn’t wrap until sunset, Sadie never stopped performing for the seemingly endless supply of cheese in my back pocket.

lacy dogs in life after people on Vimeo.

You can also watch highlights from “Road to Nowhere” on YouTube, but trust me, everything looks better on Vimeo.