The Brag Sheet is my biggest project at Yahoo! in more ways than one. Published approximately twice a month and distributed to the entire company, it is over 15,000 words of bragging rights that prove Yahoo! is the world’s premier digital media company. Unfortunately it is an internal document, which means I can’t publish it here, and though it has become an indispensable resource for our employees and partners, 40-plus pages of facts isn’t exactly light reading.
In an effort to create a version of the Brag Sheet that was easy to consume and share, I developed the No. 1 infographic. This companion asset highlights the most popular data from the Brag Sheet in a single visualization. I was the creative director, data analyst and copy writer for this project. I worked with the fabulous folks at Fission Strategy on the initial design, but I kept my Adobe Illustrator skills fresh by updating the graphics every month with the latest worldwide comScore numbers. In addition to being our most downloaded visual asset, this infographic has been leveraged for quarterly All-Hands meetings and is frequently used by C-level execs.
Playing at the big purple mothership in Sunnyvale is a pretty sweet gig, but there are perks to working out of the Santa Monica office too, like easy access to the Hollywood Bowl for Yahoo!’s Decade of Difference Concert. Lady Gage, Bono, Kenny Chesney and a slew of celebrities helped us celebrate the Clinton Foundation’s tenth anniversary on Oct. 15. Check out my top five moments of the Clinton Concert on Yodel Anecdotal.
When the Storytelling Team was tasked with creating a video on Yahoo!’s content leadership, I immediately gravitated to the homepage. With 700 million visitors and 1 billion clicks per month, the sheer amount of traffic is truly awesome. But it is the combination of our proprietary Content Optimization and Relevance Engine (C.O.R.E.) and our award-winning journalists that make the homepage so special. Over 13 million personalized variations of the Today module are created each day, ensuring our visitors get the news they need and the content they love.
I directed the video, wrote the script, interviewed our experts on camera and managed our fabulous production team from Beyondpix Studios in San Francisco. The best part of this project was getting to work with some of the coolest Yahoos at the company. They personify the elusive combination of science plus art plus scale that Yahoo! strives for in every product.
story of the yahoo homepage on Vimeo.
I’ve had quite a few interesting and unique experiences thanks to my insane dog Sadie, but this project certainly earned a spot in my top 10 list of Lacy stories. The History Channel’s award-winning series Life After People examines what would happen if humans suddenly disappeared. Producers were looking for a breed of dog that would defy the odds and survive without mankind. Well, Lacys certainly fit that description, plus feral hogs added an interesting twist to the narrative. I worked closely with the director and producers on the Texas-centric “Road to Nowhere” episode. In addition to collaborating on the storyline, recruiting dogs and handlers, prepping our expert and securing shooting locations, I was the de facto animal trainer for the show. Even though we started shooting at dawn and didn’t wrap until sunset, Sadie never stopped performing for the seemingly endless supply of cheese in my back pocket.
lacy dogs in life after people on Vimeo.
You can also watch highlights from “Road to Nowhere” on YouTube, but trust me, everything looks better on Vimeo.
TrueBlueLacys.com — because every Lacy needs a job but not every person needs a Lacy.
When I began researching Lacys in 2006, there was very little information about the breed online. I now know most of that was merely a sales pitch, focused on promoting Lacys as the State Dog of Texas to increase the demand for puppies, and I fell for it. Though I’ve worked with several organizations and publications to address those issues, I felt it was time to create my own space. True Blue Lacys is a place for me to independently share what I’ve experienced and learned along the way. Obviously I’m not a breeder and I don’t sell dogs or registration papers. I’m just a Lacy owner who loves writing, photography and her dog. So I hope people looking to educate themselves on this unique breed will find the microsite honest and helpful. But in the end, all I can do is tell my story, and post pictures of my dog, because she really is the prettiest Lacy in the world, don’t you think?