video

When the Storytelling Team was tasked with creating a video on Yahoo!’s content leadership, I immediately gravitated to the homepage. With 700 million visitors and 1 billion clicks per month, the sheer amount of traffic is truly awesome. But it is the combination of our proprietary Content Optimization and Relevance Engine (C.O.R.E.) and our award-winning journalists that make the homepage so special. Over 13 million personalized variations of the Today module are created each day, ensuring our visitors get the news they need and the content they love.

I directed the video, wrote the script, interviewed our experts on camera and managed our fabulous production team from Beyondpix Studios in San Francisco. The best part of this project was getting to work with some of the coolest Yahoos at the company. They personify the elusive combination of science plus art plus scale that Yahoo! strives for in every product.

story of the yahoo homepage on Vimeo.

I’ve had quite a few interesting and unique experiences thanks to my insane dog Sadie, but this project certainly earned a spot in my top 10 list of Lacy stories. The History Channel’s award-winning series Life After People examines what would happen if humans suddenly disappeared. Producers were looking for a breed of dog that would defy the odds and survive without mankind. Well, Lacys certainly fit that description, plus feral hogs added an interesting twist to the narrative. I worked closely with the director and producers on the Texas-centric “Road to Nowhere” episode. In addition to collaborating on the storyline, recruiting dogs and handlers, prepping our expert and securing shooting locations, I was the de facto animal trainer for the show. Even though we started shooting at dawn and didn’t wrap until sunset, Sadie never stopped performing for the seemingly endless supply of cheese in my back pocket.