Story of the Yahoo! Homepage

When the Storytelling Team was tasked with creating a video on Yahoo!’s content leadership, I immediately gravitated to the homepage. With 700 million visitors and 1 billion clicks per month, the sheer amount of traffic is truly awesome. But it is the combination of our proprietary Content Optimization and Relevance Engine (C.O.R.E.) and our award-winning journalists that make the homepage so special. Over 13 million personalized variations of the Today module are created each day, ensuring our visitors get the news they need and the content they love.

I directed the video, wrote the script, interviewed our experts on camera and managed our fabulous production team from Beyondpix Studios in San Francisco. The best part of this project was getting to work with some of the coolest Yahoos at the company. They personify the elusive combination of science plus art plus scale that Yahoo! strives for in every product.

story of the yahoo homepage on Vimeo.


I heart purple

I can barely believe it, but it’s official… I’m the newest member of Yahoo!’s Storytelling Team. Yes, my title will be Storyteller, and I’ll be bringing a creative twist to corporate communications and brand management. My first day will be Dec. 6 at headquarters in Sunnyvale. Which means in addition to starting an exciting new job, I’ll be moving from Austin to the Bay Area. A crazy and incredible end to 2010!