The past few months have been hectic! And even though Austin is finally cooling off, the heat is still on at Offers.com. I started the summer working on several major content upgrades, including a successful relaunch of our credit card section. In addition to implementing a new structure for credit card content, I spent countless hours translating fine print into real words. Fortunately the results have been worth it. SEO profits for the category more than doubled in Q3 and we blew away the revenue forecast.
The real fun came in August when I created and launched two new columns for the Offers.com blog. Money Monday is all about taking a practical approach to personal finance. The goal is to provide helpful content to readers and increase community involvement while working in some profitable search terms. My favorite, The Posh Penny, features the best deals for fashionable frugalistas. In addition to highlighting our great clothing and accessory offers, it has been a huge hit with partners like Barneys and 7 For All Mankind. So it looks like I’ll keep getting paid to write about hunting for jeans and hot new handbags.
With the holidays right around the corner, work won’t be slowing down any time soon. I miss my side projects, but obviously my full-time job has to come first. Though I did take time out last week to get Lasik. I was a little nervous about being awake for eye surgery, but I’m thoroughly enjoying my laser-enhanced superhero vision.