This site is primarily a portfolio of professional work. I try to keep up with my latest and greatest creative projects, but updates are always on the way. If you don’t see what you are looking for, feel free to email me at julie.neumann [at] gmail.com with specific requests. Enjoy!
The Brag Sheet is my biggest project at Yahoo! in more ways than one. Published approximately twice a month and distributed to the entire company, it is over 15,000 words of bragging rights that prove Yahoo! is the world’s premier digital media company. Unfortunately it is an internal document, which means I can’t publish it here, and though it has become an indispensable resource for our employees and partners, 40-plus pages of facts isn’t exactly light reading.
In an effort to create a version of the Brag Sheet that was easy to consume and share, I developed the No. 1 infographic. This companion asset highlights the most popular data from the Brag Sheet in a single visualization. I was the creative director, data analyst and copy writer for this project. I worked with the fabulous folks at Fission Strategy on the initial design, but I kept my Adobe Illustrator skills fresh by updating the graphics every month with the latest worldwide comScore numbers. In addition to being our most downloaded visual asset, this infographic has been leveraged for quarterly All-Hands meetings and is frequently used by C-level execs.
Playing at the big purple mothership in Sunnyvale is a pretty sweet gig, but there are perks to working out of the Santa Monica office too, like easy access to the Hollywood Bowl for Yahoo!’s Decade of Difference Concert. Lady Gage, Bono, Kenny Chesney and a slew of celebrities helped us celebrate the Clinton Foundation’s tenth anniversary on Oct. 15. Check out my top five moments of the Clinton Concert on Yodel Anecdotal.
When the Storytelling Team was tasked with creating a video on Yahoo!’s content leadership, I immediately gravitated to the homepage. With 700 million visitors and 1 billion clicks per month, the sheer amount of traffic is truly awesome. But it is the combination of our proprietary Content Optimization and Relevance Engine (C.O.R.E.) and our award-winning journalists that make the homepage so special. Over 13 million personalized variations of the Today module are created each day, ensuring our visitors get the news they need and the content they love.
I directed the video, wrote the script, interviewed our experts on camera and managed our fabulous production team from Beyondpix Studios in San Francisco. The best part of this project was getting to work with some of the coolest Yahoos at the company. They personify the elusive combination of science plus art plus scale that Yahoo! strives for in every product.
I can barely believe it, but it’s official… I’m the newest member of Yahoo!’s Storytelling Team. Yes, my title will be Storyteller, and I’ll be bringing a creative twist to corporate communications and brand management. My first day will be Dec. 6 at headquarters in Sunnyvale. Which means in addition to starting an exciting new job, I’ll be moving from Austin to the Bay Area. A crazy and incredible end to 2010!
The past few months have been hectic! And even though Austin is finally cooling off, the heat is still on at Offers.com. I started the summer working on several major content upgrades, including a successful relaunch of our credit card section. In addition to implementing a new structure for credit card content, I spent countless hours translating fine print into real words. Fortunately the results have been worth it. SEO profits for the category more than doubled in Q3 and we blew away the revenue forecast.
The real fun came in August when I created and launched two new columns for the Offers.com blog. Money Monday is all about taking a practical approach to personal finance. The goal is to provide helpful content to readers and increase community involvement while working in some profitable search terms. My favorite, The Posh Penny, features the best deals for fashionable frugalistas. In addition to highlighting our great clothing and accessory offers, it has been a huge hit with partners like Barneys and 7 For All Mankind. So it looks like I’ll keep getting paid to write about hunting for jeans and hot new handbags.
With the holidays right around the corner, work won’t be slowing down any time soon. I miss my side projects, but obviously my full-time job has to come first. Though I did take time out last week to get Lasik. I was a little nervous about being awake for eye surgery, but I’m thoroughly enjoying my laser-enhanced superhero vision.