I can barely believe it, but it’s official… I’m the newest member of Yahoo!’s Storytelling Team. Yes, my title will be Storyteller, and I’ll be bringing a creative twist to corporate communications and brand management. My first day will be Dec. 6 at headquarters in Sunnyvale. Which means in addition to starting an exciting new job, I’ll be moving from Austin to the Bay Area. A crazy but exciting end to 2010!
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The past few months have been hectic! And even though Austin is finally cooling off, the heat is still on at Offers.com. I started the summer working on several major content upgrades, including a successful relaunch of our credit card section. In addition to implementing a new structure for credit card content, I spent countless hours translating fine print into real words. Fortunately the results have been worth it. SEO profits for the category more than doubled in Q3 and we blew away the revenue forecast.
The real fun came in August when I created and launched two new columns for the Offers.com blog. Money Monday is all about taking a practical approach to personal finance. The goal is to provide helpful content to readers and increase community involvement while working in some profitable search terms. My favorite, The Posh Penny, features the best deals for fashionable frugalistas. In addition to highlighting our great clothing and accessory offers, it has been a huge hit with partners like Barneys and 7 For All Mankind. So it looks like I’ll keep getting paid to write about hunting for jeans and hot new handbags.
With the holidays right around the corner, work won’t be slowing down any time soon. I miss my side projects, but obviously my full-time job has to come first. Though I did take time out last week to get Lasik. I was a little nervous about being awake for eye surgery, but I’m thoroughly enjoying my laser-enhanced superhero vision.
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After writing all day at work and writing in my spare time for nonprofits, motivation to work on personal writing projects is fleeting at best. And the distractions of a connected computer don’t help. So this winter, in a fit of retrotech rebellion, I bought a typewriter. And then another. Which lead to a third. Because everyone needs at least three typewriters in 2010, right?
But my little typewriter collection really has been inspiring. I find myself looking for excuses to use them. Sometimes I’ll sit down and start typing just because I want to hear the sharp clack of the keys. When I do have an idea, I can begin work without fighting the distractions on my laptop. And, no disrespect to my sleek MacBook Pro, they are truly beautiful machines. The entire experience has helped me reconnect to my writing on a more visceral level.
Without further ado, the stars of the show…
Hermes 3000 - So smooth you could write for days
Torpedo 18 - Fast and precise West German engineering
Olympia SF De Luxe - Portable fun with a cute italic font
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This was just an experiment, mashing up new numbers and giving them a different presentation. If you come across any statistics on eating disorders or body image that make you stop and think, please send them my way. I plan on doing some more formal campaigns in the future, but in the meantime, feel free to use these graphics with attribution under Creative Commons.
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TrueBlueLacys.com — because every Lacy needs a job but not every person needs a Lacy.
When I began researching Lacys in 2006, there was very little information about the breed online. I now know most of it was a PR campaign, focused on promoting Lacys as the State Dog of Texas to sell more puppies. And I feel for it. Though I’ve worked with several organizations and publications to address those issues, I felt it was time to create my own space. True Blue Lacys is a place for me to independently share what I’ve experienced and learned along the way. Obviously I’m not a breeder and I don’t sell dogs or registration papers. I’m just a Lacy owner who loves writing, photography and her dog. So I hope people looking to educate themselves on this unique breed will find the site honest and helpful. But in the end, all I can do is tell my story, and post pictures of my dog, because she really is the prettiest Lacy in the world, don’t you think?
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I had such a wonderful time speaking at the National Eating Disorder Association Conference last weekend in Minneapolis! Thank you to the NEDA staff, volunteers and fellow attendees. I met so many fantastic allies, I’m very excited to help them in their endeavors and collaborate on new projects.
Online eating disorder activists Jill Sharpe, Kendra Sebellius, Shannon Cutts, Brie Widaman, Rachael Stern and Julie Neumann at NEDA 2009.
Below is the PowerPoint from my session, Social Media for Social Change: Connecting Activists and Raising Awareness Online. Hopefully everyone walked away with new ideas and practical tools, ready to put social media to work for eating disorder advocacy and awareness. If you have any questions, feel free to leave a comment or send me an email, and don’t forget to connect with me on Facebook and Twitter.
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To encourage community and spread awareness, I’m building a list of people who actively post about eating disorders on Twitter. I also have a list of new tweeters that fight for awareness in other mediums and will hopefully become engaged here as well.
This is an ongoing project. Though I would like it to be comprehensive, I know it isn’t yet, and I’ll need your help to make it that way. If you aren’t on the list but want to be, leave a comment here or send a direct message to @julie_anna on Twitter. Likewise, if you are on the list but don’t want to be, or you object to your categorization, just let me know.
Writers Raising Awareness
Awareness & Support Organizations
Professional Treatment
Up & Coming TwEDers
Photo snapped by deepwarren.
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